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Number of users:
5
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Frequency of login:
4 Times/week
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Number of keywords:
10
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Pricing plan:
Team
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Email reports:
Yes
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Mobile App:
Yes
What is the main usage for Brand24? What do you use brand24 for and how do you make that happen?
We have been using brand24 for our clients for years now to find out important insights about brands, topics or products. In recent months, we've been using it specifically for socio-political issues to screen people's opinions.
What is the most important KPI you get from Brand24?
The sentiment analysis we generate for our clients with Brand24 are highly valuable for brand building. In that sense, they are our most important KPI.
What is the ROI of B24?
Brand24 is worth every penny and an absolute must for any professional agency that wants to serve their clients digitally 360°.
What features do you find most valuable?
The storm alert is the most valuable feature for us, partly because you can react quickly to potential problems. But we also like the sentiment analysis, the context cloud, and the ability to find out trending hashtags.
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DISCOVER SOCIAL MEDIA MONITORING
Do you remember examples of mentions or part of the dashboard that gives you what you need?
Particularly spectacular was the search for hate posts on Twitter that we applied to a social project for a client as part of the “Black Lives Matter” movement. Brand24's analysis yielded important data sets and insights that we could use for our scientific research and subsequent campaigns against hate on the Internet.