Category: Insights

Total Eclipse of Social Media – Sunny Real-Time Marketing

Total Eclipse of Social Media – Sunny Real-Time Marketing

Marketers love using trending topics in real-time marketing. Here is another bunch of timely reactions to what people talk about in social media right now. Creativity and good sense of humor combined in the form of great content with #Eclipse2015 hashtag.

Natalia Chrzanowska
March 20, 2015 ・ 2 min read

Who Actually Won The Super Bowl 2015? – Commercial Battle Kicks Off

Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it's the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its "Lost Dog" Ad.

Natalia Chrzanowska
February 1, 2015 ・ 3 min read

Real Time Marketing At It’s Finest – Super Bowl Sunday

The Super Bowl is arguably the biggest single moment for brands to show their real time marketing skills. Since Oreo mastered Super Bowl 2013, brands have competed on this occasion, publishing more and more creative content.

Brand24
January 23, 2015 ・ 1 min read

Dublin Web Summit 2013 vs. 2014 – How the Conference Developed

Brand24 team exhibited during Dublin Web Summit conference in 2013. This year we did not participated in the event, however we decided to prepare a short comparison between this and previous year’s edition. Results are quite impressive: the number of attendees doubled, the number of mentions about the conference escalated 13 times and these contents reached […]

Natalia Chrzanowska
November 7, 2014 ・ 1 min read
Brands take advantage of Apple’s #BendGate crisis in a real-time marketing

Brands take advantage of Apple’s #BendGate crisis in a real-time marketing

Social media users are mocking Apple and other brands know how to take advantage of iPhone crisis. It has not been the best week for Apple. After the rumor about bending iPhone 6 Plus spread virally in the web, the company got out of control of the crisis. Within last 24 hours people created and shared over 20k contents about […]

Natalia Chrzanowska
September 26, 2014 ・ 5 min read
The ALS Ice Bucket Challenge Takes Over The Social Media – Is It Good or Bad?

The ALS Ice Bucket Challenge Takes Over The Social Media – Is It Good or Bad?

The Ice Bucket Challenge reaches 140 million social media users daily! The Ice Bucket Challenge have been recently one of the most trending topics in social media. Within last weeks, Internet users posted thousands of videos in which they poured a bucket filled with ice water on their heads and at the same time nominating […]

Natalia Chrzanowska
August 21, 2014 ・ 3 min read
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