Buyer Persona & ROI: How well do you know your customers?
A well-crafted buyer persona tells you who your customers are. Apply this info to your market research for valuable data that will seriously boost your ROI.
A well-crafted buyer persona tells you who your customers are. Apply this info to your market research for valuable data that will seriously boost your ROI.
In the case of a social media crisis, are you prepared? Get some professional tips on how to not just survive but WIN a social media crisis - straight from an expert!
Social media plays an important role in real estate. Social listening, especially. See how you can use social to generate leads, connect with clients, & more...
Top blogger, author, consultant, and coach - Neal Schaffer talks about social media strategies, his favorite tool, how to make content go viral, and much more.
Brand image and reputation are crucial to the success of a company as they reflect the quality a company provides. Here's how to manage it.
When your reputation is at stake and the world wide web is your stage, social media can make or break you. See how other companies deal with major PR blunders and do some damage control of your own.
Check some awesome April Fools pranks from the biggest brands out there. Google Play for Pets? Google Gnome? These are great must-haves!
The Top 100 Marketing Influencers report is out! We analyzed 2 million mentions and 4 million interactions to find out who drives the biggest online engagement.
Here's a couple of thoughts on why running a Software-as-a-Service company is like looking for a partner and building a relationship.
We used our social listening tool to collect some hilarious comments and reactions to the recent AWS S3 outage. Enjoy the reading!