https://brand24.com/blog Insights, analyses & case studies Mon, 11 Jul 2022 11:54:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.1 https://brand24.com/blog/internet-monitoring-and-competitive-benchmarking/ Mon, 20 Apr 2020 09:25:00 +0000 https://brand24.com/blog/?p=112302 Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.

The post Internet monitoring and competitive benchmarking first appeared on Brand24.]]> https://brand24.com/blog/social-media-competitor-analysis/ Tue, 07 Apr 2020 12:37:50 +0000 https://brand24.com/blog/?p=118623 Have a look at how to leverage social media competitor analysis to avoid the mistakes your business rivals make and push your business forward faster.

The post Social media competitor analysis and everything you need to know about it first appeared on Brand24.]]> https://brand24.com/blog/how-to-create-customer-personas/ Fri, 07 Dec 2018 14:52:27 +0000 https://brand24.com/blog/?p=121050 Content creation or marketing a product or service without customer personas can be hit or miss. Learn how to create customer personas that will help communicate with your target audience more effectively.

The post How to create customer personas that will improve your marketing and sales communication first appeared on Brand24.]]> https://brand24.com/blog/short-introduction-to-competitive-intelligence/ Sat, 30 Jun 2018 07:13:59 +0000 https://brand24.com/blog/?p=114117 Competitive intelligence means analysing the external environment and drawing conclusions for the whole company to stay ahead of the competition.

The post Short Introduction to Competitive Intelligence first appeared on Brand24.]]>