![Event Marketing Strategy by Philips Lighting [Case Study]](https://brand24.com/blog/wp-content/uploads/2015/12/philips-1-640x300.jpg)
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!
Are you new to Twitter? Or maybe you have the Twitter-black-belt but still stay hungry for the new time-and-money saving tools? Here is a list of 5 recommended Twitter applications and tools to improve your productivity.
How to create a successful holiday marketing campaign that will help your business to stand out? Here are the 5 examples of companies that are doing the right job. Use them to motivate your own marketing campaign this season.
Using social media platforms to your marketing strategies can boost your brand or product visibility. Pinterest has become a successful social media platform for promoting your business. If you are still not aware of it, this blog will reveal five effective ways that can be used to promote your business using Pinterest. There are some ways that have been discussed in this blog are being used by many businesses today in order to reach out to their target audiences.
A tweet chat is a Twitter conversation, focused on a specified topic and moderated by a host. A dedicated hashtag is used to filter this discussion. There is no doubt that hosting a Twitter chat might be beneficial for your brand. Here are the most important advantages and tips on hosting a tweet chat.
Social media marketing plays a role in influencing consumer behaviors and therefore so much of focus on stratizing the social media campaign. However, the reverse are equally and critically true i.e. one needs to take into account consumer psychology while designing and defining the social media promotion for your business.
Do you want to create an awesome social media campaign that will turn out to be a whopping success? Then you are in the right place. If you do not know exactly how to start, or you are not sure what resources you need, read this article. Prepare yourself for discovering key ingredients of a […]
Entering the social media arena with your business can be a daunting proposition. Do you even know which social media channels are the best ones for your brand and your type of business? You might be comforted to know that you don’t have a launch a social media presence for your business on every single network out there. This article can help you decide which social media outlets are the right ones for your business based on your resources and your goals. We also give you some examples and guidelines too.
Social media is a popular channel for marketing communication. However, it often happens that social media strategy fails at some point. There might be plenty of reasons for that, but there are a few most popular mistakes that marketers still make in their strategies. Avoid them and find out what's behind social media success.
Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
