18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga's episode to improve their real-time marketing skills? Check out brand's best and worst Star Wars inspired reactions!
Every Internet marketer knows it. Content can be of royal value only, when it can be consumed. A successfully content marketing thus, consists of two parts, your killer marketing content, and equally or even more important (?) - content promotion. Discover a few steps you need to follow to successfully promote your brilliant content with a simple use of Internet monitoring tricks.
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!
The Internet has no borders, nor social media does. Brands that use social media are offered the unique and cost-effective opportunity to communicate freely with the global audience. There are certain risks involved in ignoring social media in your marketing strategy. Learn how to make them your business opportunities.
Today's 21st October 2015 - the day when Marty McFly from Back to the Future Trilogy is supposed to come to the future. It's a great opportunity for brands to show off with real time marketing skills. Check out best reactions!
Social listening tools can help you in many distinct areas of your business operation. However, as it turns out, they can also become useful for personal purposes. For instance, you can take advantage of Internet monitoring and find great holiday offer saving lots of time and effort.
Social listening has plenty of applications. You can use it for brand image monitoring or lead generation. However, you can also use it in content marketing. Monitoring tools help you find authors, topic ideas and get feedback. Read our tips and take your content marketing to the next level.
Taking first steps with a new tool might be complicated. Especially that you probably use plenty of them at the same time and each differs significantly from the other. If you want to take the most of a tool, you should get to know all the functionalities and learn how to leverage them. Brand24, a social listening tool is no exception. In this post we'll walk you through the features and possibilities that Brand24 offers.
The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can beat a giant on the global market if they can offer a remarkable product or […]
Social listening is a practical tool for every marketer and can be useful in many areas of his or her activity. Data from monitoring is a valuable source for knowledge about your audience and for insights about your product or service. It's up to you how you are going to use it.