We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.
The online environment is transforming instantly, moving towards some directions and receding from others. What will the year 2015 bring for the industry?
Have you ever wondered why everyone likes Santa so much? He has been always portrayed as an good-natured and generous old man who every holiday gives the presents away to all well-behaved children.
Brand24 team exhibited during Dublin Web Summit conference in 2013. This year we did not participated in the event, however we decided to prepare a short comparison between this and previous year’s edition. Results are quite impressive: the number of attendees doubled, the number of mentions about the conference escalated 13 times and these contents reached […]
Hey there, The first steps into Social Media Monitoring can be quite confusing. The world of monitoring has quickly become the top of the list of things to purchase for most Marketers in 2014. But if the reason you are looking for a solution is ‘because everyone is doing it’, then you will not get the full […]
In the last article we described thoroughly what you can learn from the Internet monitoring data. We hope those tips were useful and valuable, but it is not the end of story. In this post we are happy to present some more applications of social media monitoring for your brand. Are ready for the next dose of useful knowledge? Scale […]
Do you want to get to know an effective way to increase your brand recognition, reputation and improve sales results without spending a fortune on marketing activities? We have a solution for you. Read the article and check out the full report on SlideShare to find out more. More and more people tend to seek Internet […]
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